Dr Umair Khalid and Dr Linda, the doctors behind Vivia
ViviaVaginal dryness

Finally available in America: the before-bed treatment European women have used for 50 years to heal vaginal dryness… that actually works

“My doctor handed me a sample of KY Jelly and said ‘good luck.’”

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Dr. Umair Khalid ✓ Verified · Medical Doctor

Estriol + hyaluronic acid

Used across Europe for 50+ years

90-day money-back guarantee

ViviaVaginal dryness

You’re not imagining it. And it’s not normal.

If you’ve ever felt like intimacy was being stabbed by shards of glass…

If the burning follows you from morning to night…

Or if you’ve lost count of how many UTIs you’ve had this year…

Keep reading.

And it doesn’t have to be your future.

You’ve tried the lubricants. The moisturizers. The coconut oil your friend swore by. Maybe even prescription estrogen from your doctor… and you’re still here. Still reading. Because none of it fixed what you feel every single day. Maybe it came out of nowhere. Maybe you’ve watched it get worse month after month, and you’re terrified of where this is heading…

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“It’s just part of aging.”

What her doctor said 

Real women, real words

Look, I’ve had women say things to me that I’ll never forget…

Whether it’s…

  • the dryness that won’t let up
  • the burning that follows you through the day
  • the UTIs that keep coming back
  • or the intimacy you’ve been quietly avoiding

Whether you’re 48 or 72. Whether you’re on HRT or not. Whether you’ve tried everything or nothing yet…

You’re not here because you haven’t tried. You’re here because everything you’ve tried was never designed to fix the actual problem.

And there’s a specific reason why.

A woman in her fifties sitting quietly at home
I haven’t let my husband touch me in over a year. He thinks I don’t love him anymore.
I’m on my fourth UTI this year. My doctor just keeps prescribing antibiotics. I’m so tired.
The burning never fully goes away. I wake up with it. I go to bed with it. Some days I just sit very still and try not to move.

That’s why I had to make this report.

My name is Dr. Umair Khalid. I trained in medicine. I always had an interest in hormones. But if I’m being honest with you? I had no idea how badly the system had failed women. None.

I didn’t set out to build a product. I set out to understand a problem. And what I found made me furious — not at the women suffering, but at the gap between what science knows and what American doctors feel comfortable to prescribe. That gap is why you are still in pain.

Dr. Umair Khalid, MD

FOUNDER, VIVIA

Dr. Umair Khalid, MD

ViviaVaginal dryness

Why nothing has worked

The lubricants sit on the surface of tissue that’s thinning from the inside. The probiotics and the coconut oil don’t contain estrogen at all. And your HRT patch is excellent for hot flashes, but it doesn’t deliver enough estrogen locally to rebuild vaginal tissue. Two different jobs.

You’ve tried thing after thing and nothing seems to work

Your body changed without warning and no one prepared you for it

You’re scared it’s only getting worse

You’ve been told “this is just normal for your age”

It’s affected your relationship… and the guilt is the worst part

You’re worried it might be too late to fix

You haven’t been doing it wrong. You were given the wrong tools for the job.

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Vaginal tissue thinning without its estrogen signal

Atrophic cells

Healthy tissue

Emily’s story

If you’ve tried product after product without lasting relief, you could be making the same mistake Emily made.

Although vaginal dryness is most common after menopause, it can happen to any woman, at any age. The good news is this condition is far easier to reverse than you’d think.

Emily had what she called “The Drawer of Shame” — a bathroom drawer stuffed with over $400 of failed products. Coconut oil. Rejuvenation gels. Hyaluronic acid inserts. Vitamin E suppositories. None of them worked for more than a few hours.

She felt lonely and isolated. She had never experienced anything like this before, and she was personally dealing with something millions of women suffer through in silence.

A bathroom drawer full of failed products

The Drawer of Shame

Over $400 of failed products

What European women have known for 50 years

European doctors figured this out decades ago. Women need two types of estrogen support, not one.

Systemic hormones, your HRT patch and your pills, handle hot flashes, bone loss and mood. That’s one job. But vaginal tissue needs its own estrogen delivered directly. That’s a completely different job, and no pill or patch can do it.

In the UK and across Europe:

  • estriol is sold over the counter
  • doctors prescribe both types

Which means, for her:

  • no prescription
  • no doctor’s visit
  • no insurance company deciding whether you deserve relief

They walk into a pharmacy and they get it, because their system trusts women to make this choice for themselves. You should have that same access. And now you do.

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Where vaginal estrogen is sold over the counter, and where it is not

Why getting the right relief is an American nightmare

The molecule exists. The science is proven. Millions of European women already use it… so why can’t you just… get it?

Beg for 12 minutes

Wait three weeks for an appointment. Sit in a paper gown. Try to explain your pain to a doctor who’s already looking at the door.

Get handed the wrong prescription

If they do write a script, it’s usually standard estradiol in a base that often causes more burning on fragile tissue.

Fight your insurance

You take it to the pharmacy, only to find out insurance won’t cover it. Or they hit you with a copay that makes your eyes water.

Hit the compounding wall

If you ask for estriol, the gentle form European women use, your doctor likely won’t prescribe it. They don’t want the paperwork.

That’s not healthcare. That’s an obstacle course designed to exhaust you into giving up.

You don’t need another doctor’s appointment. You need an upgrade.

The HRT from my doctor actually made the irritation and dryness worse with use. This has calmed everything down. Almost no more burning, itching, dryness, frequent trips to urinate. Vaginal tissue is healing and getting plump and not so tender. I’m hoping another month and I’ll be completely feeling relief. Really wished doctors and GYNs had known to recommend this many years ago. The vaginal atrophy took me totally off guard. I had no idea all the changes your body goes through after and during menopause.

Ruth R.

Verified Vivia® buyer

ViviaVaginal dryness

The evidence wasn’t just strong. It was overwhelming.

What European clinicians recorded, decades before America caught up.

  • 93%

    symptom resolution in Austria, within 12 weeks

  • 2-3 wks

    to significant improvement in clinical trials

  • 12 wks

    to near-complete reversal

  • 1st line

    France: routine first-line treatment for all postmenopausal women

Women in clinical trials reported significant improvement within 2-3 weeks and near-complete reversal within 12 weeks.

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What changes

You are not broken. You are not too old. You are not too far gone.

Your tissue has a memory. And when you give it what it’s been missing… it remembers.

We’ve seen women in their 60s, 70s, even 80s respond to estriol. It’s never too late.

Here’s what happens when estriol starts working.

  • The burning stops. The sandpaper sensation that follows you from morning to night… gone. You sit down without bracing. You walk without wincing. You stop planning your day around pain.
  • The constant irritation quiets down. That stinging, raw feeling that never fully goes away… finally does. You feel normal again. Not “better than yesterday” normal. Actually normal.
  • The UTIs stop coming back. As the tissue barrier rebuilds and your pH normalizes, the cycle breaks. No more antibiotics. No more dread every time you feel a twinge.
  • Natural moisture returns. Your body does what it used to do on its own. No more products. No more worrying about it.
  • Intimacy stops being something you dread. And starts being something you choose. Not because you’re performing. Because it feels good again.

This is what getting your body back feels like.

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A woman in her sixties sitting calmly, looking at the camera

You might be reading all of this and thinking… “but will it work for me?”

I hear that question every single day. So let me answer it directly.

Dr Umair Khalid and Dr Linda, the doctors behind Vivia
The doctors’ corner

Lubricants, coconut oil, Replens, Revaree, probiotics. None of those deliver estrogen to the tissue. Estriol does. It’s a completely different mechanism.

Your patch handles hot flashes. But it doesn’t reach vaginal tissue in sufficient amounts. That’s why you’re still dry. Estriol works alongside your HRT — two different jobs.

No. Your tissue retains its cellular memory at any age. Women in their 60s, 70s, even 80s respond to estriol. It’s never too late.

Vaginal tissue still needs estriol support whether or not you have a uterus. This works the same way.

Estriol is 80x weaker than estradiol. It stays local and doesn’t enter the bloodstream. Leading oncologists in London prescribe it to their breast cancer survivors. Always discuss with your doctor, but this is not the estrogen they warned you about.

Yes. Women who have suffered for 5, 10, even 15 years report significant improvement. The tissue can rebuild at any stage.

You’re covered by our 90-day money-back guarantee. No questions asked. But based on the clinical data and the thousands of women already using estriol, we’re confident it will.

If you recognize yourself in even one of those… this was made for you.

We created the perfect base to go with estriol, so it soothes and restores all‑in‑one

A base that acts like a liquid bandage. It soothes immediately, while the estriol rebuilds underneath.

Estriol

The gentlest of the three estrogens your body already makes. It signals the tissue to rebuild, layer by layer — and European women have used it for over 50 years.

Bioidentical estriol, the active in Intimate Bloom

Hyla‑Shea® Base

Shea butter and vitamin E that soothe from the very first application. pH‑balanced and microbiome‑friendly, so it works with your body rather than against it.

The Hyla-Shea base, shea butter and vitamin E

Hyaluronic acid

Draws moisture into the tissue and holds it there, so the estriol absorbs faster and fuller instead of sitting on the surface.

Hyaluronic acid, the humectant in Intimate Bloom

Stop managing dryness like a drawer of half-used tubes

Intimate Bloom

Intimate Bloom replaces the patchwork with
one nightly serum that works on
the tissue itself, not the surface above it.

One serum.
One routine.
One price.

Other routines

Others hormone therapies

Most dryness routines end up
looking like this:

A lubricant
A moisturiser
Coconut oil
A cream from the doctor

YOUR NEXT 90 DAYS

What the next 90 days look like

Real changes, in the order women tell us they come.

Weeks 1–2

The quiet shift

The burning starts to ease. Not dramatically — quietly. You notice you're not wincing when you wipe. You sit through a meeting without shifting in your chair. It's subtle. But when you've been in pain for years, subtle feels like a miracle.

Therese, a Vivia customer

Therese, 59 years

"I happened to see Dr. Umair's video online and hesitantly ordered — my alternative healthcare practitioner tested it for me, gave me the green light. Just a little bit applied regularly has made a huge difference already. It has helped me with SO many symptoms that I thought I just had to live with. I didn't even know when I bought it that it had estriol in it, but I think I'm really grateful for it."

Weeks 3–4

The turning point

Natural moisture starts returning. The tissue feels different — less fragile, more resilient. This is the moment most women cross from is this working? to this is working.

Some women try intimacy here for the first time in months — or years. Carefully. Nervously. And it doesn't hurt.

Susan, a Vivia customer

Susan, 62 years

"This stuff is the absolute bomb, the cat's meow, the cherry on top of the hot fudge sundae. I've gone from dry as the Gobi Desert down there to youthful plumpness. An entire chapter of my life that I thought was a closed book is now open for business. Euphemisms aside, I have a sex life again and I'm loving it. A fabulous product — thank you and keep up the good work!"

Months 2–3

The restoration

The tissue is rebuilding. Elasticity returning. The UTIs that came every month stop coming. The comfort isn't "better" — it's normal. The kind of normal you forgot existed.

This is when you stop thinking of yourself as someone with a condition — and start thinking of yourself as you.

Karen, a Vivia customer

Karen, 69 years

"I felt like I had a UTI all the time, every single day for over a year. I went round and round with my doctor because I did have a UTI at first, but then I didn't, but the symptoms never stopped. I tried a couple of products before this one that didn't work. They were very messy and gave me no relief. Now all my symptoms are gone most of the time. I am so close to being pain free during all activities, and I mean all activities ;) My heart goes out to you if you're reading this because if you are, chances are you need some real help. We women need to stick together!"

90-day money back guarantee

Meet Dr. Umair

Backed by science.
Formulated by doctors.

Vivia was founded by Dr. Umair Khalid, who trained in medicine and had a long interest in hormones.

He did not set out to build a product. He set out to understand a problem: the gap between what Europe has understood for years and how little women here had ever been told about it.

Estriol has been used across Europe for over 50 years.

European clinical use, five decades

More info

Real women, real words

Heard from 3,000+ women

“Noticed a lot less irritation and dryness down there.”

HEIDI, 59

VERIFIED CUSTOMER

“After using this cream for about a month, everything felt so much more comfortable and like myself again. Closeness with my husband felt easy and natural again.”

PATRICIA, 66

VERIFIED CUSTOMER

“I really wish my doctors had known to recommend this years ago. Be patient, it takes a little time. Things felt calmer within about three weeks, and it just kept getting better from there.”

RUTH, 63

VERIFIED CUSTOMER

“A month in and it just keeps getting better. I really wish I'd known about it years ago.”

DIANE R.

VERIFIED CUSTOMER

“All these changes took me totally off guard. I had no idea what your body goes through during and after menopause, and no one really prepares you for it. This is the first thing that has actually helped.”

KAT, 53

VERIFIED CUSTOMER

“That dry, tender feeling followed me through the day and nothing I tried really helped.”

BEFORE VIVIA

VERIFIED CUSTOMER

“I already feel a lot of my pain decreasing, I'm sleeping better, and I'm able to mentally focus.”

VERIFIED CUSTOMER

“My creativity has come back, my brain fog has lifted, I feel more level energy day in and day out.”

VERIFIED CUSTOMER

“Being in my 50’s and dealing with all the classic symptoms, this cream has made a quick difference for me. Apply it 2 or 3 times a week, easy to add to the post-shower routine. It actually makes everything down there feel more normal and dewy and youthful. No irritation at all, no itchiness.”

VERIFIED CUSTOMER

“I even shared this with my doctor at my annual appointment. He said the ingredients are safe and beneficial and was going to recommend it to other patients. I’m so happy I got this cream. Keep up the great work helping women like me.”

VERIFIED CUSTOMER

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Our mission

The formula Europe kept to themselves for 50 years

Clinical-grade estriol weighed out in the lab

1

We sourced the exact clinical-grade
European estriol ourselves

Intimate Bloom filled under cleanroom conditions at an FDA-registered US facility

2

Commissioned a bespoke batch at a
gold-standard, FDA-registered US facility

The finished Hyla-Shea base, close up

3

Bioidentical — your body
recognizes it as its own

But we didn’t just bring the estriol. We made it better.

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Add up what you’ve already spent.

Add up what you’ve already spent.
Vivia is $1.67 a day — the cream, the guides, and two doctors in your corner.Vivia is $1.67 a day — the cream, the guides, two doctors
Product cream

Vivia™

3,281 women
The cream. The guides. Two doctors in your corner.
3-month supply
$150 / 3 months
That’s $1.67 a day
Start My Routine
Free shipping • Cancel anytime

90-day money back guarantee
VS
What you’ve already spent
Research shows the average woman spends $500–600 over the years
The KY
The Replens
The coconut oil
The Revaree at $55 a box
The Amazon orders at 2am
Total
=
~$500-600
Founding offer

Choose your Intimate Bloom plan

Doctor's Choice

180 Day Supply (6 bottles)

Best Results
Save $240
$40 / month
Biggest discount
Free priority shipping
Free Intimacy Reset Guide
$480
$240

Full Bloom

90 day Supply (3 bottles)

Save $90
$50 / month
Free priority shipping
Free Intimacy Reset Guide
$240
$150

Starter

30 day Supply (1 bottle)

$100 / month
Shipping Fee $4.95
$120
$100
Who it's for

“Will this work for me?”

Whether you’re on HRT or avoiding it entirely… whether you’re just noticing changes or you’ve been suffering for years… estriol works because it’s local.

  • Alongside HRT Estriol complements systemic hormones beautifully.
  • After hysterectomy Vaginal tissue still needs estriol support.
  • With a history of breast cancer Local application has been used safely in this scenario for decades.
  • On other medications Blood pressure, thyroid, antidepressants — no interactions.
  • Perimenopausal or post-menopausal Both stages benefit from tissue restoration.
  • Over 65 Your tissue retains its cellular memory at any age. It’s never too late.
  • Already on HRT Your patch handles hot flashes, Vivia handles vaginal tissue. Two different jobs.

Estriol is the gentlest estrogen your body produces. It stays at the tissue level and doesn’t raise systemic hormone levels. That’s why it’s been available over the counter in Europe for 50+ years. Vivia meets you wherever you are.

You can use Vivia:

A woman in her sixties at home, calm and considering
Woman with Intimate Bloom

90-day money
back promise

We're so confident you'll love it, you can return it any time in the first 90 days. Even the empties.

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Free shipping. Cancel anytime.

Once you click the button...

You'll be taken to our secure checkout to start your 3-month subscription — $150 billed every 3 months, cancel anytime before your next renewal.

You'll be on your way to restored tissue, giving you many years of comfortable intimacy and connection with your husband.

I'm so confident Vivia Intimate Bloom™ will work for you and that's why I'm willing to take on all of the risk, out of my own pocket...

I’m so confident this will work that I’m taking all the risk myself.

If you don't see results within the first 90 days you can return the product at any time, for any reason.

Even if you simply change your mind you can return it by sending one email or one quick phone call that won't take no longer than 90 seconds.

I will give you your money back right away, no questions asked.

That's all, one simple step.

You won't risk a thing…

And you have so much to gain.

Your doctor isn't going to refund you for the appointments that didn't help...

No store is going to let you return all of the lubricants and gels you've used over the years that never solved your problems and no specialist is ever going to give you a refund on expensive procedures if they don't work for you.

There is absolutely no reason that would stop us from refunding you 100% of your money.

With one click, you too can experience life without burning or pain with zero risk and 100% reward.

Who it's for

Now you know all of this . . .

The only thing stopping you from living as comfortably, intimately and as confidently as women in their 50s, 60s and 70s across Europe . . . is clicking this button.

  • Imagine waking up and not thinking about the dryness . . . just getting dressed and starting your day.
  • Imagine your husband reaching for you and feeling warmth instead of panic . . .
  • Imagine sitting through a whole dinner, a whole movie, a whole day without that burning . . .
  • Imagine going months without a single UTI . . . no antibiotics, no dread, no counting the days until the next one.

And enjoy the same life that European women are treated to. With access to vaginal estriol. Over the counter. No prescription. No gatekeeping.

Vaginal atrophy is progressive. It does not get better on its own. It gets worse. But right now, today, you can change that.

You don't have to figure this out alone. You'll have Dr. Linda and me in your corner . . . a personalised protocol . . . and a community of thousands of women who started exactly where you are.

Now you can have that same access.

90-day guarantee. If it doesn't work for you, you get your money back. No questions asked.

Women living their fullest lives

Woman portrait

Questions?

ABOUT INTIMATE BLOOM

Yes. Intimate Bloom contains bioidentical estriol, the gentlest of the three estrogens your body naturally produces, in a certified-organic base. It is applied locally rather than taken by mouth.

Yes. It is made in the United States in an FDA-registered facility, and every batch is independently tested for potency and purity.

Bioidentical. Estriol is identical to the estrogen your body already makes, which is why it is the form women across Europe have used for decades.

Lubricants and moisturisers sit on the surface of tissue that is thinning underneath. Estriol works on the tissue itself, and hyaluronic acid holds moisture there while it does.

Often, yes. If the dryness keeps returning no matter what you put on it, that is usually because the tissue itself has thinned. Surface products cannot reach that. Estriol can.

Two active ingredients:

estriol — the gentlest of the three estrogens your body makes, working on the tissue itself.

Hyaluronic acid — holding moisture in that tissue while it rebuilds. Both sit in a certified-organic base of shea butter, cocoa butter, sunflower oil and beeswax. No fragrance, no parabens, no glycerin.

No. It is a light cream that absorbs. Most women apply it at night as part of getting ready for bed and think no more about it.

Yes. Women of all ages after menopause use Intimate Bloom, and many in their sixties, seventies and beyond say they feel more comfortable. Tissue responds to estriol at any age. It may simply take a little longer.

No. It absorbs into the tissue and leaves nothing on the surface. There is no scent and no residue. What he is more likely to notice is that closeness stops being something you brace for.

Intimate Bloom is a low-dose topical estriol in a certified-organic base, applied locally rather than taken by mouth. Most women use it without any trouble. A small number notice mild local sensitivity in the first week or two while the tissue rehydrates. If anything does not feel right, stop and email us.

Yes. Intimate Bloom is topical and works locally, so it sits alongside systemic HRT rather than replacing it.

Yes. Estriol has been part of European women's routines for over fifty years, and comfort holds with continued use.

GETTING STARTED

You order online and it ships discreetly to your door. Most orders go out within a few business days.

Dr Umair Khalid. He trained in medicine and had a long interest in hormones, and built Intimate Bloom around estriol after seeing how long women across Europe had been using it and how little women here had ever been told about it.

We do not treat dryness as something to cover up. Lubricants and moisturisers sit on the surface of tissue that is thinning underneath. Intimate Bloom works on the tissue itself, with hyaluronic acid holding moisture at the surface while the estriol does its work.

USING IT

It is a simple nightly routine, applied before bed. Your Application Guide covers the timing and technique and what to expect in the first few days.

Many women say they start to feel a difference within the first few weeks, with things continuing to settle over the following couple of months. Everyone is different, so give it a little time.It is not an overnight fix. It is the tissue rebuilding, and that happens at its own pace.

Intimate Bloom ships as a 3-month supply. You can cancel any time, and you are covered by the 90-day money-back guarantee either way.

WHO IT IS FOR

No. Dryness can happen at any age and for many reasons. Most of the women who use Intimate Bloom are postmenopausal, but comfort is not age-gated and the serum works the same way whenever the tissue needs support.

There is nothing to claim. Intimate Bloom is bought directly rather than through a plan, so there is no paperwork and nobody deciding whether you qualify. It is $150 for a three-month supply, shipped free, with a 90-day money-back guarantee.

Intimate Bloom is bought directly rather than dispensed, so HSA and FSA eligibility depends on your plan. Some accept it, some do not.

SHIPPING & DELIVERY

Yes. Shipping is always free. Every Intimate Bloom order ships at no extra cost.

Most orders ship within a few business days. You will get a tracking email as soon as it leaves us.

Yes. Your order arrives in plain packaging with nothing on the outside describing what is inside. Inside you will find your Intimate Bloom and your Application Guide.